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Conference Info
Mobile value-added services hold a tremendous revenue-generating potential in which could rake in around Rs 18,000 crore by 2012. It will contribute about INR 6,000 crore to total revenue from telecom operations by end of 2009. This is likely to go up to Rs 18,000 crore by 2012.
Indian telecom companies further created a record of 15 million customers in January 2009, indicating that the world’s fastest growing telecom market remains untouched by the economic slowdown. This is a global record for any telecom market. The number of phone connections in — mobile and landline — has crossed 400 million as of early 2009. Mobile phone users now account for close to 91% of the country’s telephone base with 362.3 million connections, With ever rising cellular subscribers, voice is increasingly becoming a commodity. Service Provider's are experiencing low ARPU's and high subscriber churn rate. Over the last 6 years, the Indian telecom industry has realized the importance of Mobile Value Added Services. Propelled by the need to bring in service differentiation, operators are bringing new value added services in order to satisfy the growing demand of Indian consumers. VAS is increasingly a growth area which helps the operator to maximize revenue and grow their ARPU. Presently Mobile VAS accounts for 10% of the operator’s revenue, which is expected to reach 18% by 2010. VAS can greatly be improved with forthcoming 3G launch. The revenue from mobile value added services has already touched 4600 crore.
The event will gather representatives from leading wireless operators, handset manufacturers, content developers, music & film companies, cartoon artists, game makers and musicians for ring tones, music, gaming, sports, mobile imagery, WAP, wall papers, logos, SMS based contests and streaming audio & video.
Key Themes
- Examining the innovative VAS services which are appealing to Indian consumers.
- Grabbing the 3G opportunity: regulation, network deployment, business models
- Business applications: Best practices, service offerings & deployment
- Global marketing strategies in order to incite the user to use advanced data services.
- Strategies on boosting the penetration of mobile VAS usage in smaller cities and rural areas.
- What is the potential for mobile content and entertainment in India?
- Exploiting the opportunities created by technology convergence
- Positioning yourself in light of new market entries
- Analyzing the worldwide trends in VAS & the lessons for India.
- What is the role of mobile operators in delivering mobile content?
- VAS as a contrivance for improving customer & brand loyalty.
- Increasing ARPU with value added services, entertainment and content
- Areas to be focused by network equipment vendors to tune themselves in the Indian environment.
- Expectations from handset manufacturers for introducing innovative mobile VAS service offerings.
- Role of the regulators and their impact in the region
- Reviewing the revenue generating models in mobile internet, advertising, games, LBS, entertainment and banking
Key Speakers:
- NK. Goyal, President, Communications & Manufacturing Association of (CMAI)
- Suresh Jayaraju, Stratergic partner development manager, Google
- L.V. Sastry, Vice President & Head, Bharti Airtel
- Deval Parikh, Chief officer Handsets, VAS & procurement, Virgin Mobile
- Harbinder Narula, Vice President - India & Middle East, Aryty(Former Head of content Acquisitions & Partnerships, Google)
- Sunzay Passari, Vice President - VAS, Content & Devices, Essar Teleholdings & BPL Mobile Communications
- Satyen Gupta, Chief Regulatory Advisor, BT Global Services-SAARC Region
- Sandeep Keshkar, DGM(NSS) Services, MTNL
- Pradeep Dwivedi, Sr. Vice President - Marketing & Product Management, Tata Teleservices
- Jasmeet Gandhi, Head - Services - Marketing and Devices, Nokia
- Anuraj Gambhir, Head – Multimedia Strategy & Innovation, Ericsson
- Neeraj Sonker, Vice President, Tata Communications
- Ilango Periathambi, Director Pre - Sales, Bay Talkitec
- Li Weiming, Head of Product Sales, APAC, Comverse
- Suresh Kumar, Head - New business initiatives, Netxcell
- Sanjay Sakalley, Director / COO, Diginatives
- Amit Mehta, Head sales & Marketing - VAS, SDP & Mobility Solutions, TCS
- Sanjay Tripathi, UIDG, Tech Mahindra
- Sridhar T. Pai, CEO, Tonse Telecom
Who Should Attend
- Head of Content
- VP of Sales & Marketing
- Director of Technology
- Head of Project Management
- VP/Head of Business Development
- Business Strategy Director
- Head of Network Strategy
- VP/Head of Product/Application Development
- Head of Research & Development
- VP/Head of Portal Strategy
- User Interface Development
- VP Application Development
Target Audience - Industry
- Telecom Service Providers
- Cellular Service Providers - GSM & CDMA
- VAS Technology & Platform Companies
- Content Aggregators
- Content Owners
- Next Generation Content Solution Providers
- Telecom Associations & Regulators
- Handset Manufacturers - GSM & CDMA
- Portal Providers
- VAS Consulting and Research Organisations
- Venture Capitalists
- Multimedia Service Providers
- Software Developers
- System Integrators
- Security Providers
- Entertainment & Electronic Media
- Mobile Internet Applications & Solution Developers
- Smart Card Manufacturers
- DoT, DIT, Ministries & Regulatory
- Service Organisations
Why Should You Attend
VAS Summit Asia 2009 - “Identifying & evaluating the successful growth strategies & the future directions for VAS”- The best place to learn, network and do business in the region
Get more from the event, with a broader scope bringing the whole communications value chain together. Enjoy and make the best out of our dedicated networking drinks time, meet the leading international vendors showcasing the technology of tomorrow in the co-located exhibition. Expand your knowledge of the latest business models and technologies in the high-level conference.
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08:30 – Coffee and registration
09:30 – Chair’s opening remarks
NK. Goyal, President, Communications & Manufacturing Association of (CMAI)
EXAMINING THE VAS MARKET
09:40 – Keynote Address - VAS and mobile internet - Conflict and Convergence
Suresh Jayaraju, Stratergic partner development manager, Google
10:20 – How to reduce VAS offerings cost with integrated service delivery platform
Ilango Periathambi, Director Pre - Sales, Bay Talkitec
10:50 – Morning coffee & Discussion
11:10 – Keynote Address - Topic TBC
Speaker TBC, Aircel
Speaker TBC, Wipro
11:50– Maximizing business performance & customer value through VAS
- Challenges faced by operators in emerging markets
- Solving operator's pain points effectively to become a sucessful VAS player
- Creating real value with comverse VAS portfolio - Messaging, Mobile, Internet, Voice, Mobile advertising
- Case studies - Lessons learnt
Li Weiming, Head of product sales, APAC, Comverse
12:20– Panel discussion: Challenges in upcoming markets
- What are the successful strategies to face the future challenges in mobile VAS in
- Analyzing the changing business environment for mobile VAS
- Evaluating where are the opportunities and threats in emerging markets
- Analyzing pricing plans to boost consumer usage for mobile VAS
- Consumption patterns - how are consumer behaviour different in emerging markets from mature, competitive markets?
Moderator:
Sridhar T. Pai, CEO, Tonse Telecom
Panellists:
Jasmeet Gandhi, Head - Services, Marketing & Devices, Nokia
Suresh Kumar, Head - New business initiatives, Netxcell
Deval Parikh, Chief officer Handsets, VAS & Procurement, Virgin Mobile
12:50 – Networking luncheon
BUSINESS MODELS
14:00 - Case Study - Tata's experience in Wimax in India - Product & Services?
Neeraj Sonker, Vice President, Wireless Engineering and Implementation, Tata Communications
14:40 - Observe the future market for VAS
- Analysing the current market situation and revealing the key revenue drivers.
- What is happening to mobile advertising, cross marketing and promotions?
- With an increase in this new service, who will be profited?
- Context-aware searching behaviour
- What are the steps to be taken if the industry is to achieve full potential?
Sunzay Passari, Vice President - VAS, Content & Devices, Essar Teleholdings & BPL Mobile Communications
15:20 – Afternoon tea
15:40 – Panel Discussion - Examining content aggregators' impact on revenue sharing models
- Evaluating how the roles of content aggregators will evolve in the mobile VAS industry
- Discovering how symbiosis between content aggregators and other players in the value chain can occur to achieve maximum profitability
- Revenue sharing models - which is the optimal model?
- Strategies to stay competitive and profitable despite the emergence of content aggregators
- Content aggregation vs. advanced distribution methods - analyzing the correct direction for the mobile VAS industry to move forward
Moderator:
NK. Goyal, President, Communications & Manufacturing Association of (CMAI)
Panellists:
Pradeep Dwivedi, Sr. Vice President - Marketing & Product Management, Tata Teleservices
Deval Parikh, Chief officer Handsets, VAS & Procurement, Virgin Mobile
16:20 – VAS - Redefining mobile phone services in India
Deepak Halan, Group Business Director, IMRB
17:00 – Chairperson’s closing remarks and End of Conference
17:30 – Networking Drinks Reception – Take your discussions further and build new relationships in a relaxed and informal setting.
09:00 – Coffee and registration
09:30 – Chair’s opening remarks
Ravi Visvesvaraya Prasad, CEO, Telecom Industry Consultants
TECHNICAL IMPACT
09:40 – Earning through VAS in an aggressive market
- Create, deliver, manage and generate profit from VAS in mature markets
- Business models that will appeal to customers to gain a larger market share
- How to provide a personalized, consistent intentional customer experience?
- How to react to changing market needs in order to stay competitive
- Generating user awareness for VAS offerings and increasing revenues through acquisition of new clients through attractive pricing models
Harbinder Narula, Vice President - India & Middle East, Aryty, (Former Head of Content Acquisitions & Partnerships, Google)
10:20 – The overall usage conditions of VAS for the end user
- Possible psychological barriers that are to be overcome
- How about the technological barriers that are to be overcome
- Total user experience – will the lack of high tech service tangibilization act as a perceptible diffusion barrier?
Sandeep Keshkar, DGM(NSS) Mobile Services, MTNL
11:00 – Morning coffee & Discussion
IMPROVING USER EXPERIENCES
11:20 – Panel Discussion - Mobile Internet: The Starting Point for Mobile Content Consumption
- The growth of early internet search engines
- From directories to portals to full search engines
- Transitioning from a simple locator through to a complete multimedia solution
- Becoming a phenomenon
- Overlooking the potential users of VAS and identifying the major target segment
Moderator: Ravi Visvesvaraya Prasad, CEO, Telecom Industry Consultants
Panellists:
Sandeep Keshkar, DGM(NSS) Mobile Services, MTNL
Anuraj Gambhir, Head – Multimedia Strategy & Innovation, Ericsson
Sanjay Sakalley, Director / COO, Diginatives
12:00 – "User experience Vs Customer experience: An unresolved definition conflict in mobile industry”
- Country - context & coexistence: A philosophical synthesis of user, technology and soceity in reference to mobile technology.
- User experience in mobile life (Mlife) & in VAS Ecosystem: Strategic recommentations
Sanjay Tripathi, UIDG,Tech Mahindra
12:30 – Networking luncheon
13:45 - Examining the factors shaping mobile payment growth in India
- Examining the current and future opportunities for mobile payments
- Identifying m-payment access and user's penetration
- Challenges and barriers facing mobile payments in India
- Which current mobile payment solutions have proven successful with the reasons?
14:15 – Examining the current and future prospects in mobile entertainment
- Music, gaming, movies and more
- Identifying the impact of the mobile entertainment on users in today’s market
- What can be done in order to increase this penetration?
- Predicting the current and future level of competition in this market
- Who are said to own the market as of now and why?
- Lessons for operators and content owners
- A look into mobile video – issues regarding streaming videos
14:45 – Enterprise VAS applications on mobile including mobile governance applications
L.V. Sastry,Vice President and Head, Bharti Airtel
15:15 – Afternoon tea
15:30 – Panel Discussion - Regulator’s perspective
- Need for next generation licensing and regulation to facilitate VAS.
Moderator: Angad Bhatia, CEO, Xpert Media Technology
Panellists:
Satyen Gupta, Chief Regulatory Advisor, BT Global Services-SAARC Region
S.D. Saxena, Chairman, PTC India Foundation (Former CFO BSNL, MTNL)
S.N. Zindal, Director General, ACTO
16:00 – VAS beyond infotainment to increase usage & ARPU
- A review on current inflextion point in today’s telecom industry
- Syndrome 30
- Future of VAS beyond infotainment and rural VAS
- Creating virtual market place through enterprise enabled VAS
- Discussing how can security VAS solutions help create differential offerings
and increase usage and ARPU
Amit Mehta, Head Sales & Marketing - VAS, SDP & Mobility Solutions, Tata Consultancy Services
16:40 – Panel Discussion – SWOT analysis
Strength, Weakness, Opportunities & Threats of VAS in India (Overall review of this VAS Summit Asia 2009 conference)
Moderator: Ravi Visvesvaraya Prasad, CEO, Telecom Industry Consultants
Panellists:
L.V. Sastry,Vice President and Head, Bharti Airtel
Angad Bhatia, CEO, Xpert Media Technology
17:10 – Chairperson’s closing remarks and End of Conference
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Gold Sponsor
Bay Talkitec
Building on an 18-year experience and track record in the telecommunication space, Bay Talkitec has been a leading provider of Unified Contact Center Solutions and 2.5G / 3G VAS SDP & Applications. Their Flagship offering Nex-Gen Mobile VAS SDP helps telecom operators consolidate a variety of existing voice response services with next generation multi-media, voice and video applications, on a single platform, thus enhancing customer response while increasing efficiency. The platform is also built in with the capability to provide future 3G multimedia and video services such as VRBT, Video SMS, Mobile TV & more.
Bay Talkitec has offices in key cities in India and presence in Singapore, US, Malaysia, Nepal & Bangladesh. Its clientele include Airtel, Reliance Communications, BSNL, and MTNL among others. With its wide product portfolio, indigenous R&D and strong resident IP, Bay Talkitec is set to emerge as the front-runner in the 3G/mobile-media convergence technology space.
Bronze Sponsor
Comverse
Comverse is the world’s leading provider of software and systems enabling Value-Added Services for voice, messaging, mobile Internet and mobile advertising; Converged Billing and Active Customer Management; and IP Communications. Comverse’s extensive customer base spans more than 130 countries and covers over 500 communication service providers serving more than two billion subscribers. The company’s innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, IP, IMS or converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.
Mobixell
Mobixell's technology enables Mobile Operator to provide their subscribers with high quality VAS services based on multimedia - Videos and Images. Mobixell sells Multimedia enabling solutions for the following services: Mobile Multimedia Messaging, Mobile TV/Video, Social Media and Web 2.0, and Mobile Advertising. Mobixell has over 300 installations in Mobile Operators worldwide, including many Tier 1 Operators such as Verizon, Vodafone (Vodafone Global, Vodafone UK and more), Orange (Orange Global, Orange France and more), Telefonica, Turkcell and many more. To find out more, please visit our web site at www.mobixell.com
Associate Sponsor
Digitnatives
Diginatives has its DNA in developing products for “Consumer Critical” applications across all digital media, i.e., Web, Mobile, DTH and IPTV. “Quad play” nature of organization has helped in established association with all the major players across these segments. Promoted by UK based Khangura group, now a JV with Astro Group of Malaysia and Mogae Consultants of India among its partners.
Since the successful launch of http://www.juniors.net in elearning space they have established in VAS and digital VAS space across all platforms. Diginatives has delivered solutions like MGames, MComics, MCards, MCommerce and other MApplications.
This combination enables them to deliver best-in-class products and solutions. Diginatives is continuously researching and learning to help their clients and partners in delivering world class quality. For more information log on to www.diginatives.com
ByteMindz
We, The ByteMindz an emerging company incorporated with an aim of providing business solutions across Web Designing, Web Application Development, Software Development and Multimedia Services inclusive of various value-added services. We work on a diverse product line of services which are developed compatible for various frameworks, providing a complete project design and development using our high standard technical team.
We believe not only to produce exceptional in-house application we focus also on enhancing the commercial values for the customer end user applications. We extend our power of imagination across various verticals of IT services making the customer highly satisfied by providing an individual attention to each and every customer irrespective of the high, medium & large scale of organization.
Our Value Added service includes the service apart from our core standard service, we give a valuable testing unit and a complete support from our back end .We would like to hear from the customer periodically and we monitor our growth based on the customer quotes & comments and work hard on fixing those reported problems and include the fixes in our library based on the system designs and code compatible requirements. For more information log on to www.bytemindz.com
Badge Sponsor
Netxcell
NetXcell Ltd., incorporated in the year 2000, kicked off as the first VASP (Value Added Service Provider) in the nation. Ever since its inception, NetXcell has been providing seamless mobile solutions to cater to the emerging and demanding trends in wireless technology. NetXcell has been the major content aggregator to service providers in India.
NetXcell has been expanding seamlessly with solution architects and passion driven marketing executives. Embracing path-breaking technology, zealous professionals and an able management team, NetXcell has been ‘The Most Innovative Company Of 2007’, and has been awarded ‘The Best Integrated and Cross Platform Strategy utilizing Mobile Marketing’ at MAMA 2009 for Mobismart (Enterprise Voice Messaging Solutions). NetXcell has done it all – from Turnkey messaging solution to Enterprise messaging solution, CRBT and Video Streaming for 3G networks.
NetXcell has spread wide in India and is planning to go global. It has always achieved success by providing win-win situations amongst its various clients. NetXcell analytics has proven time and again that customizable products are the need of the hour to enhance customer satisfaction.
Media Partner’s
Telecom You
TelecomYou! is the Professional Network for the Telecom Industry.
TelecomYou is the Professional Network for the Telecom Industry. Our Mission is to enable telecom professionals to build their reputation in the industry, connect with other professionals around the world, and discuss new opportunities.
TelecomYou! will reach its mission through facilitating the TelecomYou.Com web site where telecom professionals can create network of connections, join groups, start discussions.
WirelessDuniya.com
WirelessDuniya.com is a niche blog about mobile value added services (VAS), mobile entertainment, mobile user experience, mobile communities and Indian & Middle East Mobile Industry. WirelessDuniya tracks articles about mobile
VAS,mobile entertainment, mobile communities, mobile internet, mobile interaction design, mobile user experience, mobile user interface design, mobile usability and telecom trends related to mobile devices and services in India & Middle East.
VASJobs.com
VASJobs.com is an initiative to help prospective employers from the growing global mobile Value Added Services (VAS) industry to list their jobs and reach out to the right candidate.
For any industry to truly succeed it will need exceptional people to drive it. Mobile Entertainment or VAS (Value Added Services), is no different.
The mobile Value Added Services (VAS) industry needs a different set of skills and talent which is presently quite short in supply. This is because very few head hunters truly understand the role of the VAS Professional. www.VASJobs.com helps in filling that gap and make available the right kind of jobs to the right organizations (Telecom Operators,Solution Providers, Content Providers, Media Houses,Consultants, Device Manufacturers,Internet portals, Social Media etc)
Due to our exclusive focus on the mobile VAS industry in India & overseas, our customers can find results faster and easier than on other, less targeted services. We explicitly ask employers to use our job board only for posting mobile VAS/telecom jobs.This also means that the site serves only the most qualified job-seekers from the mobile VAS industry. Our team here at VASJobs.com has more then 10+ years of experience in the mobile VAS and Internet industry.
Some of our key focus areas are Messaging(SMS/MMS/IM),Data Services,Voice,m-Commerce & m-Banking,Mobile TV,Social Networking,Mobile Marketing & Advertising,Location Based Services, Mobile Content & Applications, Mobile Gaming etc
CMAI (Communication & Manufacturing Association of India)
Communications and Manufacturing Association of India (CMAI), a professional registered association, is involved in policy formulations with Government and other stake holders for technology innovations, indigenous manufacturing and communications sector and for policies concerning environmental, pollution and health. It cultivates generally good values in public and general awareness and protection in the field of health effects, synthetic and polluted environment and also the significance of natural environment and rural areas as a whole in an integrated way and manner and global peace. CMAI was actively involved in telecom policies for 3G, spectrum, licensing etc.
CMAI provides a forum where telecommunications companies can unite to advance the industry's concerns and provides exceptional value through advocacy and business opportunities, networking and continuous interaction with Government, Telecom operators and manufacturers and opinion makers.
CMAI further recognizes that exhibitions, trade delegations, seminars, buyer- seller meets and events of like nature are very important for trade promotion. CMAI collaborates, and cooperates with world renowned organizations in this behalf and provides guidance for Market research, Market development, international trade, policies and procedures and extends one window service to trade and industry.
4g Wirelessjobs.com
A concept introduced by '4G and Beyond Technologies', headquartered in New Delhi, India and administrative office in Gurgaon, the telecom hub of India, 4Gwirelessjobs.com is an online job portal which acts as a mediator between professionals in the Wireless Industry (especially 3G and 4G) and prospective employers looking to fill in for their company/clients/projects.
We have developed this portal very easy to navigate through. At the same time, we are trying all the possible ways for a Telecom Professional to get benefited through this if he/she is looking for a career switch within the Wireless Industry. We encourage job-seekers to talk about them through the Blogging feature so that the employers who are looking for such skills can immediately get in touch with the candidate.
Additionally, this portal reaches out to PhDs/Researchers by helping them approach the industry by publishing their thesis/white-papers. The candidates can get their original white papers published and thus can stand apart if an employer is seeking such a candidate with deep knowledge in a particular area..
IPTV India Forum
IPTV India Forum is a non profit organisation set up in 2007 to advocate, enhance and communicate the Broadband’s true potential for value addition in the services of IPTV and Mobile TV. The Forum is to work proactively in building an IPTV eco system and to interact with industry, policy and regulatory body internationally and particularly in India.
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Sponsorship or exhibition is the best way to speed network with decision makers. The world leader speakers in our conferences attract niche delegates from all over the world. This would be a wonderful opportunity to reach the right audience and save money and time on all your other advertising gimmicks.
To give you an advertising edge we constantly update the industry pioneers via emails/newsletters about the event and advertise the event via different forms of media.
For Sponsorship Opportunities, Contact – sponsor@virtueinsight.com
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Our potent conference agenda delivering the latest information and the world class leaders as speakers attract delegates to attend from around the world. We aim for our attendees to be equipped with knowledge of latest developments and enable them to network with the industry key personnel.
To book a Delegate Place, Contact – delegate@virtueinsight.com
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