VANDAN TRIPATHI, Sr Brand Manager (Digital), Cipla

Vandan is a multifaceted, data driven and result oriented digital marketing expert with a decade of experience in leading digital strategies across various sectors ranging from Pharmaceuticals, to Medical Devices to IT to Telemedicine and Food & Beverages. Her core forte lies into healthcare marketing where she has led the strategies to establish the digital presence of the brand, increase customer engagement and drive sales through various digital channels for India and international markets like Europe, Latin America, South Africa etc. She has also extensively worked in therapy shaping initiatives that has helped organizations to grow by creating an impact in the consumer’s/ patient’s lives.