17th Annual Pharma Anti-Counterfeiting, Serialization & Supply Chain Security 2026
17th Annual Pharma Anti-Counterfeiting, Serialization & Supply Chain Security 2026
25 & 26 February 2026
Brussels, Belgium
5 Reasons to attend the event
Knowledge
Gain insights from experts, researchers, and professionals to stay updated on the latest pharma advancements.
An Agenda Made For You
High quality content that addresses your biggest challenges and uncovering hidden opportunities.
Cutting-Edge Insights
Discover the latest trends, innovations, and breakthroughs shaping the future of the pharmaceutical industry.
Networking
Connect with peers, industry leaders, and collaborators to exchange ideas and explore new opportunities.
Practical Takeaways
Walk away with actionable strategies, real-world case studies, and learn best practices to implement in your work.
Knowledge
Gain insights from experts, researchers, and professionals on the latest pharma advancements.
An Agenda Made For You
High quality content that addresses your biggest challenges and uncovering hidden opportunities.
Cutting-Edge Insights
Explore the latest trends, innovations, and breakthroughs driving the future of the pharmaceutical industry.
Networking
Connect with peers, industry leaders, and collaborators to exchange ideas and explore new opportunities.
Practical Takeaways
Walk away with practical strategies, case studies, and proven best practices to apply in real-time.
Key Focus Areas
Event Speakers
JYRKI SYVAERI
Boehringer Ingelheim
ERIKA DIAGO RUFINO
Johnson & Johnson
PHILIP COETZEE
Daiichi Sankyo
ALAN DOYLE
Pfizer
DAVIDE SMALDONE
Kenvue
KASPER ERNEST
GIRP (European Healthcare Distribution
Association)
ELISE VANDERHOEVEN
Kenvue
STEFAN ARTLICH
Star Pharma Consulting
MAARTEN VAN BAELEN
Van Baelen Strategic Advocacy
MONIKA DERECQUE-POIS
HCI – Healthcare Chain Institute
NEHA MEHTA
Novartis
VLADIMIR SAPUNDZHIEV
Sopharma
ELENA VEKLENKO
Alnylam Pharmaceuticals
KAI MJAANES
European Medicines Verification
Organisation (EMVO)
ALICE BORGHI
European Medicines Verification
Organisation (EMVO)
RICCARDO RUBINI
Pharmaceutical Group of the European Union
(PGEU)
GUIDO FREUND
Philip Morris Manufacturing
MIRIAM HAFF
Haaf Supply Chain
RICOVEER SHERGILL
University of Brighton
Download Brochure
Event Schedule
Meet to learn and network with your conference colleagues.
08:30 – Coffee and registration
09:20 – Morning Chair’s opening remarks
Speaker
STEFAN ARTLICH
Independent Track & Trace & ePI Consultant, Star Pharma
Consulting (Former Director Track & Trace, Bayer)
09:30 – Serialisation in the Pharma – Points to remember
SERIALISATION – TRACK & TRACE
- Tackling Counterfeit Medicines
- The Serialisation Solution
- To consider – Cost, Resources, Right partner,
- Automation, Data Management & Exchange
- Understand better how to approach and prepare for a successful Track & Trace program
- Key for successful serialisation of pharmaceuticals: data is the cornerstone
- How to ensure easy and secured data exchange with authorities and affiliates
- Adapting to the changing regulatory environment
Speaker
KASPER ERNEST
Director General
GIRP (European Healthcare Distribution Association)
10:10 – Supply Chain Challenges in Pharmaceutical Manufacturing Companies
SUPPLY CHAIN
- Determine the right structure for your supply chain
- Streamlining your supply chain
- What collaborative strategies will ensure a thriving supply chain?
- Making supply chains more resilient
- Adapting to changes in demand patterns, business environment
Speaker
RUDI SCHEERLINCK
Safety Strategy Lead – Oncology
Healthcare Business of Merck
10:50 – Morning Coffee & Networking
11:20 – Keynote Panel Discussion: Strengthening Pharma Supply Chains: Resilience, Sustainability, and Strategic Growth
LATEST UPDATES & HOT TOPICS
Moderator
MONIKA DERECQUE-POIS
Founding Member
HCI – Healthcare Chain Institute
Panellists
KASPER ERNEST
Director General
GIRP (European Healthcare Distribution Association)
MAARTEN VAN BAELEN
Managing Director
Van Baelen Strategic Advocacy
MIRIAM HAFF
Independent SCM Consultant, Haaf Supply Chain (Former
Process & Analytics Manager for Global SCM, Bayer)
12:10 – Solution Provider Presentation
For sponsorship opportunities please contact
info.uk@virtueinsight.com
12:40 –Networking luncheon / Exhibition Visit
13:40 - Advantages of Digital Packaging over Paper in Pharma
FIGHTING FAKES / COUNTERFEITS / AI
- Real-Time Traceability & Anti-Counterfeiting
- Regulatory Compliance & Data Integration
- Sustainability & Waste Reduction
- Enhanced Patient Engagement
Speaker
NEHA MEHTA
Regulatory CMC Facilitator
Novartis
14:20 – Key learnings for serialisation projects
- Importance for executives to understand on what happens if serialisation is implemented poorly
- How is the technology improving day by day?
- Analysing supply base
- Challenges and success factors within the effective implementation of track and trace solutions
- Ensuring that a robust cross-organisation impact assessment is carried out and maintained
- Early understanding towards the true complexities of your supply chain
- Choose solutions that will be globally capable
Speaker
ALICE BORGHI
Digital Solutions Manager
European Medicines Verification Organisation (EMVO)
15:00 – Afternoon coffee & Networking
15:30 – Packaging Techniques – Protecting your products
PACKAGING
- What methods does packaging use to combat counterfeit drugs?
- Packaging as a weapon – Waging war against counterfeit medicines
- How is intelligent packaging being used to fight the counterfeit market and extend drug lifecycle?
- Anti-counterfeiting Technologies for Packaging
- Streamlining your supply chain – Analysing the various steps that are into this process
- Developing and sustaining brilliant packaging labeling and artwork capabilities
Speaker
RAGHDA MOHAMED
Patient Safety Cluster Lead – Middle East & Turkey / Global patient Safety Evaluation
Takeda Pharmaceuticals
16:00 – Panel Discussion: Regulatory Perspectives on Serialisation and Track & Trace - Staying Ahead of the Curve
REGULATORY
Moderator
YVONNE NANCIU
Country Head Pharmacovigilance Deputy EU QPPV
Bayer
Panellists
ERIKA DIAGO RUFINO
Director Regulatory Affairs
Johnson & Johnson
ELISE VANDERHOEVEN
Head of Regulatory Affairs Benelux
Kenvue
KAI MJAANES
General Manager
European Medicines Verification Organisation (EMVO)
16:50 - Chairperson’s closing remarks and end of conference
17:00 – 18:00 - Networking Drinks Session
08:30 – Coffee and registration
09:20 – Morning Chair’s opening remarks
Speaker
STEFAN ARTLICH
Independent Track & Trace & ePI Consultant, Star Pharma
Consulting (Former Director Track & Trace, Bayer)
09:30 – Serialisation in the Pharma – Points to remember
SERIALISATION – TRACK & TRACE
- Tackling Counterfeit Medicines
- The Serialisation Solution
- To consider – Cost, Resources, Right partner,
- Automation, Data Management & Exchange
- Understand better how to approach and prepare for a successful Track & Trace program
- Key for successful serialisation of pharmaceuticals: data is the cornerstone
- How to ensure easy and secured data exchange with authorities and affiliates
- Adapting to the changing regulatory environment
Speaker
KASPER ERNEST
Director General
GIRP (European Healthcare Distribution Association)
10:10 – Supply Chain Challenges in Pharmaceutical Manufacturing Companies
SUPPLY CHAIN
- Determine the right structure for your supply chain
- Streamlining your supply chain
- What collaborative strategies will ensure a thriving supply chain?
- Making supply chains more resilient
- Adapting to changes in demand patterns, business environment
Speaker
RUDI SCHEERLINCK
Safety Strategy Lead – Oncology
Healthcare Business of Merck
10:50 – Morning Coffee & Networking
11:20 – Keynote Panel Discussion: Strengthening Pharma Supply Chains: Resilience, Sustainability, and Strategic Growth
LATEST UPDATES & HOT TOPICS
Moderator
MONIKA DERECQUE-POIS
Founding Member
HCI – Healthcare Chain Institute
Panellists
KASPER ERNEST
Director General
GIRP (European Healthcare Distribution Association)
MAARTEN VAN BAELEN
Managing Director
Van Baelen Strategic Advocacy
MIRIAM HAFF
Independent SCM Consultant, Haaf Supply Chain (Former
Process & Analytics Manager for Global SCM, Bayer)
12:10 – Solution Provider Presentation
For sponsorship opportunities please contact
info.uk@virtueinsight.com
12:40 –Networking luncheon / Exhibition Visit
13:40 - Advantages of Digital Packaging over Paper in Pharma
FIGHTING FAKES / COUNTERFEITS / AI
- Real-Time Traceability & Anti-Counterfeiting
- Regulatory Compliance & Data Integration
- Sustainability & Waste Reduction
- Enhanced Patient Engagement
Speaker
NEHA MEHTA
Regulatory CMC Facilitator
Novartis
14:20 – Key learnings for serialisation projects
- Importance for executives to understand on what happens if serialisation is implemented poorly
- How is the technology improving day by day?
- Analysing supply base
- Challenges and success factors within the effective implementation of track and trace solutions
- Ensuring that a robust cross-organisation impact assessment is carried out and maintained
- Early understanding towards the true complexities of your supply chain
- Choose solutions that will be globally capable
Speaker
ALICE BORGHI
Digital Solutions Manager
European Medicines Verification Organisation (EMVO)
15:00 – Afternoon coffee & Networking
15:30 – Packaging Techniques – Protecting your products
PACKAGING
- What methods does packaging use to combat counterfeit drugs?
- Packaging as a weapon – Waging war against counterfeit medicines
- How is intelligent packaging being used to fight the counterfeit market and extend drug lifecycle?
- Anti-counterfeiting Technologies for Packaging
- Streamlining your supply chain – Analysing the various steps that are into this process
- Developing and sustaining brilliant packaging labeling and artwork capabilities
Speaker
RAGHDA MOHAMED
Patient Safety Cluster Lead – Middle East & Turkey / Global patient Safety Evaluation
Takeda Pharmaceuticals
16:00 – Panel Discussion: Regulatory Perspectives on Serialisation and Track & Trace - Staying Ahead of the Curve
REGULATORY
Moderator
YVONNE NANCIU
Country Head Pharmacovigilance Deputy EU QPPV
Bayer
Panellists
ERIKA DIAGO RUFINO
Director Regulatory Affairs
Johnson & Johnson
ELISE VANDERHOEVEN
Head of Regulatory Affairs Benelux
Kenvue
KAI MJAANES
General Manager
European Medicines Verification Organisation (EMVO)
16:50 - Chairperson’s closing remarks and end of conference
17:00 – 18:00 - Networking Drinks Session
08:30 – Coffee and registration
09:20 – Morning Chair’s opening remarks
Speaker
STEFAN ARTLICH
Independent Track & Trace & ePI Consultant, Star Pharma
Consulting (Former Director Track & Trace, Bayer)
09:30 – Role of pharmacies in ensuring the supply chain safety from falsified medicines
PHARMACIES / SUPPLY CHAIN SAFETY
Speaker
RICCARDO RUBINI
Economic Affairs Manager
Pharmaceutical Group of the European Union (PGEU)
10:10 - How counterfeit medicines penetrate the legitimate supply chain
MAXIMISING SUPPLY CHAIN SECURITY
- Which disruptive technologies are set to change pharma supply chain over the next 5 years, and how should you prioritize them?
- How to build and develop your supply chain talent to best meet the challenges of the future supply chain
- Areas of concern that are being overlooked in supply chain security
- Making sure that you can keep your supply chain secure
- Discover the innovative role block-chain has to play in supply chain security
- How can you integrate alternative suppliers and processes within your existing strategy?
- Enabling the use of authentication or track & trace solutions found on your products
Speaker
RUDI SCHEERLINCK
Safety Strategy Lead – Oncology
Healthcare Business of Merck
10:50 – Morning Coffee & Networking
11:20 - Panel Discussion - Digital Transformation / Technology for Tomorrow in driving efficiency and compliance in Pharma Manufacturing & Supply Chains
LATEST UPDATES & HOT TOPICS
Moderator
MONIKA DERECQUE-POIS
Founding Member
HCI – Healthcare Chain Institute
Panellists
RICOVEER SHERGILL
Senior Research Technician
University of Brighton
12:10 – Solution Provider Presentation
For sponsorship opportunities please contact
info.uk@virtueinsight.com
12:40 –Networking luncheon / Exhibition Visit
13:40 – Current digital world - Counterfeiting Technologies
IMPACT OF TECHNOLOGY
- Examining current technology landscapes and identifying the right solution for your requirement
- Outline – for a comprehensive IT architecture
- Working closely and effectively with different stakeholders to avoid implementation and interoperability challenges
- Developing an efficient IT infrastructure and prove organizational value
- IT challenges to integrate track & trace solutions in production and supply chain
- Carving the way for future global serialisation process with the aid of technology
Speaker
NEHA MEHTA
Regulatory CMC Facilitator
Novartis
14:10 – Sustainability - How good are we really? Are there more areas to focus on?
SUSTAINABILITY
Speaker
PHILIP COETZEE
Director CMO Management
Daiichi Sankyo
14:40 – Panel Discussion - The Future of Pharma Packaging Serialisation: Overcoming Challenges, Driving Solutions
SERIALIZATION, TRACK & TRACE
Moderator
YVONNE NANCIU
Country Head Pharmacovigilance Deputy EU QPPV
Bayer
Panellists
ALAN DOYLE
Senior Manager Serialisation Technology Excellence Lead
Pfizer
DAVIDE SMALDONE
Digital Insights and Automation Director
Kenvue
VLADIMIR SAPUNDZHIEV
Software Architect for Track & Trace Solutions
Sopharma
ELENA VEKLENKO
SC Serialization Lead
Alnylam Pharmaceuticals
15:30 – Chairperson’s Closing Remarks / Evening Networking Coffee / Tea
08:30 – Coffee and registration
09:20 – Morning Chair’s opening remarks
Speaker
STEFAN ARTLICH
Independent Track & Trace & ePI Consultant, Star Pharma
Consulting (Former Director Track & Trace, Bayer)
09:30 – Role of pharmacies in ensuring the supply chain safety from falsified medicines
PHARMACIES / SUPPLY CHAIN SAFETY
Speaker
RICCARDO RUBINI
Economic Affairs Manager
Pharmaceutical Group of the European Union (PGEU)
10:10 - How counterfeit medicines penetrate the legitimate supply chain
MAXIMISING SUPPLY CHAIN SECURITY
- Which disruptive technologies are set to change pharma supply chain over the next 5 years, and how should you prioritize them?
- How to build and develop your supply chain talent to best meet the challenges of the future supply chain
- Areas of concern that are being overlooked in supply chain security
- Making sure that you can keep your supply chain secure
- Discover the innovative role block-chain has to play in supply chain security
- How can you integrate alternative suppliers and processes within your existing strategy?
- Enabling the use of authentication or track & trace solutions found on your products
Speaker
RUDI SCHEERLINCK
Safety Strategy Lead – Oncology
Healthcare Business of Merck
10:50 – Morning Coffee & Networking
11:20 - Panel Discussion - Digital Transformation / Technology for Tomorrow in driving efficiency and compliance in Pharma Manufacturing & Supply Chains
LATEST UPDATES & HOT TOPICS
Moderator
MONIKA DERECQUE-POIS
Founding Member
HCI – Healthcare Chain Institute
Panellists
RICOVEER SHERGILL
Senior Research Technician
University of Brighton
12:10 – Solution Provider Presentation
For sponsorship opportunities please contact
info.uk@virtueinsight.com
12:40 –Networking luncheon / Exhibition Visit
13:40 – Current digital world - Counterfeiting Technologies
IMPACT OF TECHNOLOGY
- Examining current technology landscapes and identifying the right solution for your requirement
- Outline – for a comprehensive IT architecture
- Working closely and effectively with different stakeholders to avoid implementation and interoperability challenges
- Developing an efficient IT infrastructure and prove organizational value
- IT challenges to integrate track & trace solutions in production and supply chain
- Carving the way for future global serialisation process with the aid of technology
Speaker
NEHA MEHTA
Regulatory CMC Facilitator
Novartis
14:10 – Sustainability - How good are we really? Are there more areas to focus on?
SUSTAINABILITY
Speaker
PHILIP COETZEE
Director CMO Management
Daiichi Sankyo
14:40 – Panel Discussion - The Future of Pharma Packaging Serialisation: Overcoming Challenges, Driving Solutions
SERIALIZATION, TRACK & TRACE
Moderator
YVONNE NANCIU
Country Head Pharmacovigilance Deputy EU QPPV
Bayer
Panellists
ALAN DOYLE
Senior Manager Serialisation Technology Excellence Lead
Pfizer
DAVIDE SMALDONE
Digital Insights and Automation Director
Kenvue
VLADIMIR SAPUNDZHIEV
Software Architect for Track & Trace Solutions
Sopharma
ELENA VEKLENKO
SC Serialization Lead
Alnylam Pharmaceuticals
15:30 – Chairperson’s Closing Remarks / Evening Networking Coffee / Tea
Download Brochure
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Venue Details
The venue is easily accessible, well-equipped with modern amenities, and offers a comfortable, professional setting for all attendees.
Venue
Brussels,
Belgium
Belgium
+00 00 0000 0000
Venue –
Brussels, Belgium
Belgium
+00 00 0000 0000
