17th Annual Pharma Anti-Counterfeiting, Serialization & Supply Chain Security 2026
17th Annual Pharma Anti-Counterfeiting, Serialization & Supply Chain Security 2026
25 & 26 February 2026
Pullman Brussels Centre Midi, Brussels, Belgium
5 Reasons to attend the event
Knowledge
Gain insights from experts, researchers, and professionals to stay updated on the latest pharma advancements.
An Agenda Made For You
High quality content that addresses your biggest challenges and uncovering hidden opportunities.
Cutting-Edge Insights
Discover the latest trends, innovations, and breakthroughs shaping the future of the pharmaceutical industry.
Networking
Connect with peers, industry leaders, and collaborators to exchange ideas and explore new opportunities.
Practical Takeaways
Walk away with actionable strategies, real-world case studies, and learn best practices to implement in your work.
Knowledge
Gain insights from experts, researchers, and professionals on the latest pharma advancements.
An Agenda Made For You
High quality content that addresses your biggest challenges and uncovering hidden opportunities.
Cutting-Edge Insights
Explore the latest trends, innovations, and breakthroughs driving the future of the pharmaceutical industry.
Networking
Connect with peers, industry leaders, and collaborators to exchange ideas and explore new opportunities.
Practical Takeaways
Walk away with practical strategies, case studies, and proven best practices to apply in real-time.
Key Focus Areas
Event Speakers
MOUSSA THIOMBIANO
Interpol
JYRKI SYVAERI
Boehringer Ingelheim
ERIKA DIAGO RUFINO
Johnson & Johnson
PHILIP COETZEE
Daiichi Sankyo
ROSALINDA DEVOS
Johnson & Johnson
ALAN DOYLE
Pfizer
KLAUS EGNER
Merck Healthcare KGaA
KASPER ERNEST
GIRP (European Healthcare Distribution
Association)
STEFAN ARTLICH
Star Pharma Consulting
MAARTEN VAN BAELEN
Van Baelen Strategic Advocacy
DANIEL SABIN DIAZ
Systech International
MONIKA DERECQUE-POIS
HCI – Healthcare Chain Institute
VLADIMIR SAPUNDZHIEV
Sopharma
DRU RESCHKE
Securicode
ALEXANDRU BANU
IP House
JOSH COLLINS
NovaVera
ULLA KREUTNER
Bayer
JOKE DUCHATEAU
Kenvue
IORDAN DUNKOV
SoftGroup
SHAYONI DUTTA
GSK
ELENA VEKLENKO
Alnylam Pharmaceuticals
KAI MJAANES
European Medicines Verification
Organisation (EMVO)
ALICE BORGHI
European Medicines Verification
Organisation (EMVO)
FRANCK TOUSSAINT
BSMA Europe
RICCARDO RUBINI
Pharmaceutical Group of the European Union
(PGEU)
GUIDO FREUND
Netscom Netzwerke
MIRIAM HAFF
Haaf Supply Chain Consulting
GIONA CASIRAGHI
ETH Zurich
MARIO JOHNSON
European Association of Logistics & Transport in Healthcare (EALTH)
Download Brochure
Event Schedule
Meet to learn and network with your conference colleagues.
08:30 – Coffee and registration
09:30 – Morning Chair’s opening remarks
Speaker
STEFAN ARTLICH
Independent Track & Trace & ePI Consultant, Star Pharma
Consulting (Former Director Track & Trace, Bayer)
09:40 – Serialisation in the Pharma – Points to remember
SERIALISATION – TRACK & TRACE
- Tackling Counterfeit Medicines
- The Serialisation Solution
- To consider – Cost, Resources, Right partner,
- Automation, Data Management & Exchange
- Understand better how to approach and prepare for a successful Track & Trace program
- Key for successful serialisation of pharmaceuticals: data is the cornerstone
- How to ensure easy and secured data exchange with authorities and affiliates
- Adapting to the changing regulatory environment
Speaker
KASPER ERNEST
Director General
GIRP (European Healthcare Distribution Association)
10:20 – AI Brand Protection solution beyond serialization.
- Explore ways to protect products without increasing packaging costs or complexity with additive solutions.
- Discover how existing packaging can become a unique, unforgeable fingerprint.
- Learn how to protect products that are already in the market place
- Help your company to reduce Carbon foot print by avoiding shipping of suspect products
Speaker
DANIEL SABIN DIAZ
Client Experience Manager
Systech International
10:50 – Morning Coffee & Networking
11:20 – Keynote Panel Discussion: Strengthening Pharma Supply Chains: Resilience, Sustainability, and Strategic Growth
LATEST UPDATES & HOT TOPICS
Moderator
MONIKA DERECQUE-POIS
Founding Member
HCI – Healthcare Chain Institute
Panellists
KASPER ERNEST
Director General
GIRP (European Healthcare Distribution Association)
MAARTEN VAN BAELEN
Managing Director
Van Baelen Strategic Advocacy
MIRIAM HAFF
Independent SCM Consultant, Haaf Supply Chain
Consulting (Former Process & Analytics Manager for
Global SCM, Bayer)
JOSH COLLINS
Chief Technology Officer
NovaVera
12:10 – Indistinguishable: The Rise of AI Perfect fakes and how new Tech is combating this
- Counterfeiters using AI can replicate pharma packaging, artwork, labels and even safety features so precisely that “Not even trained professionals can spot the negligible differences between…counterfeit and real things.”( Anthony Daniels, FBI)
- The industry still relies on QR codes, RFID, NFC, and holograms as proof of authenticity. All of these are easy to copy. None of them catch parallel imports.
- This session is on what the future of Overt Anti-Counterfeiting looks like.
Speaker
DRU RESCHKE
Founder/CEO
Securicode
12:40 –Networking luncheon / Exhibition Visit
13:40: Optimizing INTERPOL’s policing capabilities to protect global health
FIGHTING FAKES / COUNTERFEITS
- How is INTERPOL combating transnational crime in general?
- How is INTERPOL countering particularly, pharmaceutical crime?
- How the private sector can leverage INTERPOL’s policing capabilities to help protect global health?
Speaker
MOUSSA THIOMBIANO
Criminal Intelligence Officer, Public Health & Pharmaceutical Crime Unit, IGGH Programme
Interpol
14:20 – Key learnings for serialisation projects
- Importance for executives to understand on what happens if serialisation is implemented poorly
- How is the technology improving day by day?
- Analysing supply base
- Challenges and success factors within the effective implementation of track and trace solutions
- Ensuring that a robust cross-organisation impact assessment is carried out and maintained
- Early understanding towards the true complexities of your supply chain
- Choose solutions that will be globally capable
Speaker
ALICE BORGHI
Digital Solutions Manager
European Medicines Verification Organisation (EMVO)
15:00 – Afternoon coffee & Networking
15:30 – Serialization between effectiveness and efficiency
- EU FMD: success against counterfeits
- Comparing the systems
- Supply Chain integration – a neglected link?
Speaker
KLAUS EGNER
Senior Engineer Global Track & Trace
Merck Healthcare KGaA
16:00 – Panel Discussion: Regulatory Perspectives on Serialisation and Track & Trace - Staying Ahead of the Curve
REGULATORY
Moderator
Independent Track & Trace & ePI Consultant, Star Pharma Consulting
Panellists
ERIKA DIAGO RUFINO
Director Regulatory Affairs
Johnson & Johnson
KAI MJAANES
General Manager
European Medicines Verification Organisation (EMVO)
IORDAN DUNKOV
COO
SoftGroup
16:50 - Chairperson’s closing remarks and end of conference
17:00 – 18:00 - Networking Drinks Session
08:30 – Coffee and registration
09:30 – Morning Chair’s opening remarks
Speaker
STEFAN ARTLICH
Independent Track & Trace & ePI Consultant, Star Pharma
Consulting (Former Director Track & Trace, Bayer)
09:40 – Serialisation in the Pharma – Points to remember
SERIALISATION – TRACK & TRACE
- Tackling Counterfeit Medicines
- The Serialisation Solution
- To consider – Cost, Resources, Right partner,
- Automation, Data Management & Exchange
- Understand better how to approach and prepare for a successful Track & Trace program
- Key for successful serialisation of pharmaceuticals: data is the cornerstone
- How to ensure easy and secured data exchange with authorities and affiliates
- Adapting to the changing regulatory environment
Speaker
KASPER ERNEST
Director General
GIRP (European Healthcare Distribution Association)
10:20 – AI Brand Protection solution beyond serialization.
- Explore ways to protect products without increasing packaging costs or complexity with additive solutions.
- Discover how existing packaging can become a unique, unforgeable fingerprint.
- Learn how to protect products that are already in the market place
- Help your company to reduce Carbon foot print by avoiding shipping of suspect products
Speaker
DANIEL SABIN DIAZ
Client Experience Manager
Systech International
10:50 – Morning Coffee & Networking
11:20 – Keynote Panel Discussion: Strengthening Pharma Supply Chains: Resilience, Sustainability, and Strategic Growth
LATEST UPDATES & HOT TOPICS
Moderator
MONIKA DERECQUE-POIS
Founding Member
HCI – Healthcare Chain Institute
Panellists
KASPER ERNEST
Director General
GIRP (European Healthcare Distribution Association)
MAARTEN VAN BAELEN
Managing Director
Van Baelen Strategic Advocacy
MIRIAM HAFF
Independent SCM Consultant, Haaf Supply Chain
Consulting (Former Process & Analytics Manager for
Global SCM, Bayer)
JOSH COLLINS
Chief Technology Officer
NovaVera
12:10 – Indistinguishable: The Rise of AI Perfect fakes and how new Tech is combating this
- Counterfeiters using AI can replicate pharma packaging, artwork, labels and even safety features so precisely that “Not even trained professionals can spot the negligible differences between…counterfeit and real things.”( Anthony Daniels, FBI)
- The industry still relies on QR codes, RFID, NFC, and holograms as proof of authenticity. All of these are easy to copy. None of them catch parallel imports.
- This session is on what the future of Overt Anti-Counterfeiting looks like.
Speaker
DRU RESCHKE
Founder/CEO
Securicode
12:40 –Networking luncheon / Exhibition Visit
13:40: Optimizing INTERPOL’s policing capabilities to protect global health
FIGHTING FAKES / COUNTERFEITS
- How is INTERPOL combating transnational crime in general?
- How is INTERPOL countering particularly, pharmaceutical crime?
- How the private sector can leverage INTERPOL’s policing capabilities to help protect global health?
Speaker
MOUSSA THIOMBIANO
Criminal Intelligence Officer, Public Health & Pharmaceutical Crime Unit, IGGH Programme
Interpol
14:20 – Key learnings for serialisation projects
- Importance for executives to understand on what happens if serialisation is implemented poorly
- How is the technology improving day by day?
- Analysing supply base
- Challenges and success factors within the effective implementation of track and trace solutions
- Ensuring that a robust cross-organisation impact assessment is carried out and maintained
- Early understanding towards the true complexities of your supply chain
- Choose solutions that will be globally capable
Speaker
ALICE BORGHI
Digital Solutions Manager
European Medicines Verification Organisation (EMVO)
15:00 – Afternoon coffee & Networking
15:30 – Serialization between effectiveness and efficiency
- EU FMD: success against counterfeits
- Comparing the systems
- Supply Chain integration – a neglected link?
Speaker
KLAUS EGNER
Senior Engineer Global Track & Trace
Merck Healthcare KGaA
16:00 – Panel Discussion: Regulatory Perspectives on Serialisation and Track & Trace - Staying Ahead of the Curve
REGULATORY
Moderator
Independent Track & Trace & ePI Consultant, Star Pharma Consulting
Panellists
ERIKA DIAGO RUFINO
Director Regulatory Affairs
Johnson & Johnson
KAI MJAANES
General Manager
European Medicines Verification Organisation (EMVO)
IORDAN DUNKOV
COO
SoftGroup
16:50 - Chairperson’s closing remarks and end of conference
17:00 – 18:00 - Networking Drinks Session
08:30 – Coffee and registration
09:20 – Morning Chair’s opening remarks
Speaker
STEFAN ARTLICH
Independent Track & Trace & ePI Consultant, Star Pharma
Consulting (Former Director Track & Trace, Bayer)
09:30 – Role of pharmacies in ensuring the supply chain safety from falsified medicines
PHARMACIES / SUPPLY CHAIN SAFETY
- Highlighting vulnerabilities in the medicines supply chain and the critical checkpoints where pharmacies can detect and prevent falsified products. (Defining the problem)
- Practical pharmacy-level safeguards: responsible procurement, verification and serialization systems, documentation, and incident reporting workflows. (the practical safeguards)
- Strengthening collaboration between pharmacies, regulators, wholesalers, and manufacturers to build an integrated anti-counterfeit surveillance network. (Our role in EMVO)
- Empowering pharmacy teams and patients through education, counselling, and awareness campaigns to recognize and respond to suspected falsified medicines. (the public health role)
Speaker
RICCARDO RUBINI
Economic Affairs Manager
Pharmaceutical Group of the European Union (PGEU)
10:00 – Transforming Track & Trace from managed teams to self-organized teams
TRACK & TRACE
- What challenges does Track & Trace face today?
- Why should anything be changed about the operating model of T&T teams?
- Why self-organized teams? What does that mean?
- Design principles and concrete examples from business practice
Speaker
ULLA KREUTNER
Global Process Manager Track&Trace
Bayer
10:30 - Mapping Hidden Vulnerabilities: How System-Level Risk Intelligence Strengthens Pharma Supply Chain Resilience
- Identify hidden dependencies and systemic bottlenecks with global network intelligence
- Anticipate disruptions with predictive, data-driven modelling
- Evaluate mitigation options with dynamic, scenario-based simulations
- Support strategic decisions with clear, actionable risk indicators
Speaker
GIONA CASIRAGHI
Chair of Systems Design
ETH Zurich
10:50 – Morning Coffee & Networking
11:20 - Panel Discussion - Digital Transformation / Technology for Tomorrow in driving efficiency and compliance in Pharma Manufacturing & Supply Chains
TECH / DIGITAL TRANSFORMATION
Moderator
FRANCK TOUSSAINT
Co Founder & Executive Director
BSMA Europe
Panellists
ROSALINDA DEVOS
Director Digital Identification & Traceability
Johnson & Johnson
GIONA CASIRAGHI
Chair of Systems Design
ETH Zurich
MARIO JOHNSON
Consultant
European Association of Logistics & Transport in Healthcare (EALTH)
12:10 – Topic TBC
PHARMACIES / SUPPLY CHAIN SAFETY
- Highlighting vulnerabilities in the medicines supply chain and the critical checkpoints where pharmacies can detect and prevent falsified products. (Defining the problem)
- Practical pharmacy-level safeguards: responsible procurement, verification and serialization systems, documentation, and incident reporting workflows. (the practical safeguards)
- Strengthening collaboration between pharmacies, regulators, wholesalers, and manufacturers to build an integrated anti-counterfeit surveillance network. (Our role in EMVO)
- Empowering pharmacy teams and patients through education, counselling, and awareness campaigns to recognize and respond to suspected falsified medicines. (the public health role)
Speaker
ALEXANDRU BANU
Associate Director, Global Pharmaceuticals
IP House
12:40 –Networking luncheon / Exhibition Visit
13:40 – Knowledge graphs and semantic similarity for traceability in large Supply chains
- Unified Supply Chain Knowledge Graph: RDF graph for complete supply-chain traceability.
- Semantic Similarity: Auto-links related events and materials to reduce data silos.
- Delay Prediction & ETA: Detects bottlenecks and predicts dynamic ETAs.
- Graph Analytics Insights: Finds dependencies and root causes for proactive action.
Speaker
SHAYONI DUTTA
Data Science Manager
GSK
14:10 – Sustainability - How good are we really? Are there more areas to focus on?
SUSTAINABILITY
Speaker
PHILIP COETZEE
Director CMO Management
Daiichi Sankyo
14:40 – Panel Discussion - The Future of Pharma Packaging Serialisation: Overcoming Challenges, Driving Solutions
SERIALIZATION, TRACK & TRACE
Moderator
Independent Track & Trace & ePI Consultant, Star Pharma Consulting
Panellists
ALAN DOYLE
Senior Manager Serialisation Technology Excellence Lead
Pfizer
KLAUS EGNER
Senior Engineer Global Track & Trace
Merck Healthcare KGaA
VLADIMIR SAPUNDZHIEV
Software Architect for Track & Trace Solutions
Sopharma
ELENA VEKLENKO
SC Serialization Lead
Alnylam Pharmaceuticals
15:30 – Chairperson’s Closing Remarks / Evening Networking Coffee / Tea
08:30 – Coffee and registration
09:20 – Morning Chair’s opening remarks
Speaker
STEFAN ARTLICH
Independent Track & Trace & ePI Consultant, Star Pharma
Consulting (Former Director Track & Trace, Bayer)
09:30 – Role of pharmacies in ensuring the supply chain safety from falsified medicines
PHARMACIES / SUPPLY CHAIN SAFETY
- Highlighting vulnerabilities in the medicines supply chain and the critical checkpoints where pharmacies can detect and prevent falsified products. (Defining the problem)
- Practical pharmacy-level safeguards: responsible procurement, verification and serialization systems, documentation, and incident reporting workflows. (the practical safeguards)
- Strengthening collaboration between pharmacies, regulators, wholesalers, and manufacturers to build an integrated anti-counterfeit surveillance network. (Our role in EMVO)
- Empowering pharmacy teams and patients through education, counselling, and awareness campaigns to recognize and respond to suspected falsified medicines. (the public health role)
Speaker
RICCARDO RUBINI
Economic Affairs Manager
Pharmaceutical Group of the European Union (PGEU)
10:00 – Transforming Track & Trace from managed teams to self-organized teams
TRACK & TRACE
- What challenges does Track & Trace face today?
- Why should anything be changed about the operating model of T&T teams?
- Why self-organized teams? What does that mean?
- Design principles and concrete examples from business practice
Speaker
ULLA KREUTNER
Global Process Manager Track&Trace
Bayer
10:30 - Mapping Hidden Vulnerabilities: How System-Level Risk Intelligence Strengthens Pharma Supply Chain Resilience
- Identify hidden dependencies and systemic bottlenecks with global network intelligence
- Anticipate disruptions with predictive, data-driven modelling
- Evaluate mitigation options with dynamic, scenario-based simulations
- Support strategic decisions with clear, actionable risk indicators
Speaker
GIONA CASIRAGHI
Chair of Systems Design
ETH Zurich
10:50 – Morning Coffee & Networking
11:20 - Panel Discussion - Digital Transformation / Technology for Tomorrow in driving efficiency and compliance in Pharma Manufacturing & Supply Chains
TECH / DIGITAL TRANSFORMATION
Moderator
FRANCK TOUSSAINT
Co Founder & Executive Director
BSMA Europe
Panellists
ROSALINDA DEVOS
Director Digital Identification & Traceability
Johnson & Johnson
GIONA CASIRAGHI
Chair of Systems Design
ETH Zurich
MARIO JOHNSON
Consultant
European Association of Logistics & Transport in Healthcare (EALTH)
12:10 – Topic TBC
PHARMACIES / SUPPLY CHAIN SAFETY
- Highlighting vulnerabilities in the medicines supply chain and the critical checkpoints where pharmacies can detect and prevent falsified products. (Defining the problem)
- Practical pharmacy-level safeguards: responsible procurement, verification and serialization systems, documentation, and incident reporting workflows. (the practical safeguards)
- Strengthening collaboration between pharmacies, regulators, wholesalers, and manufacturers to build an integrated anti-counterfeit surveillance network. (Our role in EMVO)
- Empowering pharmacy teams and patients through education, counselling, and awareness campaigns to recognize and respond to suspected falsified medicines. (the public health role)
Speaker
ALEXANDRU BANU
Associate Director, Global Pharmaceuticals
IP House
12:40 –Networking luncheon / Exhibition Visit
13:40 – Knowledge graphs and semantic similarity for traceability in large Supply chains
- Unified Supply Chain Knowledge Graph: RDF graph for complete supply-chain traceability.
- Semantic Similarity: Auto-links related events and materials to reduce data silos.
- Delay Prediction & ETA: Detects bottlenecks and predicts dynamic ETAs.
- Graph Analytics Insights: Finds dependencies and root causes for proactive action.
Speaker
SHAYONI DUTTA
Data Science Manager
GSK
14:10 – Sustainability - How good are we really? Are there more areas to focus on?
SUSTAINABILITY
Speaker
PHILIP COETZEE
Director CMO Management
Daiichi Sankyo
14:40 – Panel Discussion - The Future of Pharma Packaging Serialisation: Overcoming Challenges, Driving Solutions
SERIALIZATION, TRACK & TRACE
Moderator
Independent Track & Trace & ePI Consultant, Star Pharma Consulting
Panellists
ALAN DOYLE
Senior Manager Serialisation Technology Excellence Lead
Pfizer
KLAUS EGNER
Senior Engineer Global Track & Trace
Merck Healthcare KGaA
VLADIMIR SAPUNDZHIEV
Software Architect for Track & Trace Solutions
Sopharma
ELENA VEKLENKO
SC Serialization Lead
Alnylam Pharmaceuticals
15:30 – Chairperson’s Closing Remarks / Evening Networking Coffee / Tea
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Venue Details
The venue is easily accessible, well-equipped with modern amenities, and offers a comfortable, professional setting for all attendees.
Venue
Pullman Brussels Centre
Midi, Brussels, Belgium
Belgium
+32 2 528 98 00
Venue –
Pullman Brussels Centre
Midi, Brussels, Belgium
Belgium
+32 2 528 98 00
