Fill in your details to get instant access
We respect your privacy. No spam, ever.
Pharma PRMA 2026: Core Focus Areas
“As global pricing and market access dynamics reach an inflection point, equipping leaders with the right strategies has never been more urgent. Our 2026 agenda is built around the pillars that will define pharma’s next era — from AI-enabled analytics to patient-first access models and regulatory resilience.”
Navigate IRA implementation, state-level drug price transparency requirements, and the evolving global regulatory landscape shaping launch strategy..
Harness real-world evidence and HTA alignment to build compelling value dossiers that resonate with payers, HTA bodies, and regulators worldwide.
Explore how AI, advanced analytics, and digital health tools are transforming pricing optimization, launch sequencing, and market access decisions.
Bridge industry, payers, physicians, and patients through cross-functional collaboration and patient-centric strategies that accelerate access.
Deep-dive into global HTA developments — including the EU's Joint Clinical Assessment framework — and build winning reimbursement strategies for new products.
Discover how value-based agreements, outcome-based deals, and managed entry agreements are being negotiated and operationalised across markets.
Fill in your details to get instant access
We respect your privacy. No spam, ever.
The Global Standard in Drug Safety Excellence
Building on a prestigious legacy of 40 successful global summits, the 10th Annual Pharma Pricing, Reimbursement & Market Access USA 2026 arrives at a critical turning point for the industry. With the global drug safety software market projected to exceed $350M by 2030, the shift toward digital transformation and AI-driven reporting is no longer optional—it is a regulatory requirement.
This year, we unite a high-level ecosystem of Pharmaceutical, Biotech, and Regulatory stakeholders in Boston to dismantle silos and solve the most pressing challenges in the drug safety value chain. From navigating stringent EMA updates to mastering automation in PV, this forum provides the strategic intelligence and cross-functional collaboration needed to thrive in an increasingly complex global landscape.






















Access exclusive insights from senior leaders at Pfizer, Moderna, BMS, and GSK.
Gain a technical edge with deep dives into AI Agents and Automation transforming PV operations.
Stay compliant with expert-led sessions on the latest RMP, REMS, and EMA requirements.
Move beyond passive listening with interactive Roundtable Series designed for peer-to-peer problem-solving.
Build high-value partnerships with a niche global audience in the heart of the Boston
PAYER PRICING RECKONING
There is a seismic shift occurring in how the world’s governments and payers value.
Innovative medicines and pricing dynamics. The rules of engagement for drug price negotiations have been fundamentally rewritten—not just in Washington, D.C., but in every major market across the globe.
In this keynote, we pull back the curtain on the “Payer Access Diaries.” These are the unfiltered, behind-the-scenes accounts of global payer negotiations from the last 18 months. These case studies come directly from the source: anonymized perspectives from the payer network, narrating the specific
strategies and renewed fervor they are bringing to the table when it comes to new drug launches, indication & lifecycle management and negotiation strategies that effect net price protection.
Keynote Themes
“These payer accounts won’t just inform your strategy; they will change your perspective on the future of the industry & will stay with you long after the conference ends.”
For sponsorship opportunities please contact
info.uk@virtueinsight.com
10:40 – Morning Coffee/Tea & Networking
UNLOCKING MARKET ACCESS
Moderator
Panellists
RWD / RWE
For sponsorship opportunities please contact
info.uk@virtueinsight.com
12:30 – Networking luncheon
PUTTING PATIENTS FIRST
Moderator
Panellists
FROM DATA TO DECISIONS
Moderator
Panellists
15:40 – Afternoon Tea/Coffee & Networking
COLLABRATIVE BREAKOUT SESSIONS
Chairperson for all tables
We have curated 6 distinct roundtable topics, each led by 2 table speakers. The session is designed for maximum cross-pollination of ideas.
The Selection: Look at the table numbers and topics listed below. Choose the theme most relevant to your interest.
The Format: Each table will host a focused, 60 minute-deep dive.
The Flow: Take a seat at your first chosen table. The table speakers will kick off with a brief prompt followed by an open-floor discussion. You have the option to stay put to go deeper or rotate to a different table to gain a new perspective.
Participation Guidelines
Lean In: These sessions thrive on your input. If you are comfortable,
feel free to discuss on your “work-in-progress” thoughts.
Keep it Brief: With limited time, aim for “concise contributions” to ensure everyone at the table has a voice.
Connect: Keep your business cards or digital QR codes ready—these tables are where the best partnerships begin.
Note: Seating is first-come, first-served. If a table is full, we encourage you to explore your second-choice topic—you might find an unexpected insight!
Table 1 – Technology & Innovation – AI & Data-Driven
Market Access — Transforming Pricing and
Reimbursement Through Technology
Leveraging AI for pricing optimization and launch sequencing. Integrating real-world data (RWD) to strengthen market access decisions
Table Speakers / Leaders
Table 2 – Market Access & Reimbursement Pathways
HTA strategy and submissions. Payer negotiation approaches. Early access programs. Overcoming access barriers
Table Speakers / Leaders
Table 3 – Innovative Contracting & Value-Based
Agreements
How are they negotiated, deployed & operationalised? how terms should be negotiated?
Table Speakers / Leaders
Table 4 – Government Contracting, Pricing and Reporting
State Drug Price Transparency & Reporting: State-By-State Review of Legal Requirements and Operational Challenges
Table Speakers / Leaders
Table 5 – Key Regulatory and Legal Developments
IRA implementation and litigation. Discussion of government efforts and what is the way forward?
Table Speakers / Leaders
17:10 – Closing remarks by chairperson and End of day 01
conference
17:15 – Networking Drinks
HTA
10:40 – Morning Coffee/Tea & Networking
REGULATIONS – POLICY TO OPPORTUNITY
Moderator
Panellists
For sponsorship opportunities please contact
info.uk@virtueinsight.com
12:30 – Networking luncheon
TECH ENABLED PRMA
Moderator
Panellists
COLLABORATING FOR ACCESS
Moderator
Panellists
15:10 – Chairperson’s closing remarks and end of conference
15:15 – Afternoon Tea/Coffee & End of the conference
“We extend our sincere gratitude to the following organizations for their vital role in advancing the future of global drug safety. Their generous support, technical expertise, and dedication are the driving force behind the success of the 10th Annual Pharma Pricing, Reimbursement & Market Access USA 2026 summit. Together, we are fostering the innovation and collaboration needed to safeguard patients worldwide.”
( Valid until 10 July 2026 )
$ 899
All-Access Pass – 1 Person
Strategic Coverage – Single Perspective
Networking Platform – Full Access
Innovation Insights – from global industry leaders
Digital Resource Hub – Included
Professional Certificate – 1 Certificate
Best For – Solo Professionals
Most Popular
Bring the whole team and save $ 899 instantly
( Valid until 10 July 2026 )
$ 1798
All-Access Pass – 3 People
Strategic Coverage – Divide & Conquer All Sessions
Networking Platform – Full Access for the Entire Team
Innovation Insights – from global industry leaders
Digital Resource Hub – Included
Professional Certificate – 3 Certificates
Best For – Corporate Teams & Decision Makers
We have secured special room rates for our conference participants who wish to stay at the conference venue hotel “Wyndham Boston Beacon Hill Hotel” during the conference dates.
Once you confirm your participation, our operations team will share the room reservation details along with the booking deadline and the special rates we’ve arranged.
Great meeting lots of good discussions. I really enjoyed the meeting and thanks for putting it together.
Topics were appropriate, relevant comments – very informative
Actually, I need only one word for the feed-back and testimonial: EXCELLENT.
To be a bit more specific, I would like to mention that the conference was very well organized, from preparation, communications, venue-selection, agenda, all the way to the food and networking mixer.
The selection of experts was well-mixed across the field yet focused on the subject of the conference, ensuring a lively and fruitful exchange of ideas.
The size of the conference was perfect for valuable discussions in the meeting and around it, and for highly meaningful networking.
The atmosphere of the conference was focused yet relaxed, making this at the same time a very valuable learning and networking opportunity and a pleasure to attend.
Thank you very much for bringing me to this excellent conference, it was an honour, a pleasure, and a very valuable learning and networking experience.
Thank you Siddhaarth! You and the team did an outstanding job once again! Appreciate everything Virtue Insight does to promote PV. Excellent speakers and panels
Block 3, 86 Coombe Road
Croydon CR0 5RA
London, UK
Plot No – 07 – 2nd Floor
Ekambaram Industrial Estate
Alapakkam, Porur Chennai,
India – 600 116
Error: Contact form not found.