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    Conference Overview

    Pharma PRMA 2026: Core Focus Areas

    “As global pricing and market access dynamics reach an inflection point, equipping leaders with the right strategies has never been more urgent. Our 2026 agenda is built around the pillars that will define pharma’s next era — from AI-enabled analytics to patient-first access models and regulatory resilience.”

    Policy & Governance

    Navigate IRA implementation, state-level drug price transparency requirements, and the evolving global regulatory landscape shaping launch strategy..

    Value & Evidence

    Harness real-world evidence and HTA alignment to build compelling value dossiers that resonate with payers, HTA bodies, and regulators worldwide.

    Technology & Innovation

    Explore how AI, advanced analytics, and digital health tools are transforming pricing optimization, launch sequencing, and market access decisions.

    Stakeholder Engagement

    Bridge industry, payers, physicians, and patients through cross-functional collaboration and patient-centric strategies that accelerate access.

    HTA & Reimbursement

    Deep-dive into global HTA developments — including the EU's Joint Clinical Assessment framework — and build winning reimbursement strategies for new products.

    Innovative Contracting

    Discover how value-based agreements, outcome-based deals, and managed entry agreements are being negotiated and operationalised across markets.

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    The Global Standard in Drug Safety Excellence

    Building on a prestigious legacy of 40 successful global summits, the 10th Annual Pharma Pricing, Reimbursement & Market Access USA 2026 arrives at a critical turning point for the industry. With the global drug safety software market projected to exceed $350M by 2030, the shift toward digital transformation and AI-driven reporting is no longer optional—it is a regulatory requirement.

    This year, we unite a high-level ecosystem of Pharmaceutical, Biotech, and Regulatory stakeholders in Boston to dismantle silos and solve the most pressing challenges in the drug safety value chain. From navigating stringent EMA updates to mastering automation in PV, this forum provides the strategic intelligence and cross-functional collaboration needed to thrive in an increasingly complex global landscape.

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    Hours of High Value Networking

    OUR ATTENDEES
    Trusted by Industry Leaders Worldwide

    REGISTER ATTEND LEARN NETWORK SUCCEED

    5 reasons to attend the events

    "In an era of rapid digital transformation and tightening global regulations, staying informed is no longer enough—you need a blueprint for action. Here is why the 10th Annual Pharma Pricing, Reimbursement & Market Access USA summit is the must-attend event for drug safety leaders in 2026."

    Learn from the Elite

    Access exclusive insights from senior leaders at Pfizer, Moderna, BMS, and GSK.

    Master AI Innovation

    Gain a technical edge with deep dives into AI Agents and Automation transforming PV operations.

    Navigate Global Regulations

    Stay compliant with expert-led sessions on the latest RMP, REMS, and EMA requirements.

    Solve Real-World Challenges

    Move beyond passive listening with interactive Roundtable Series designed for peer-to-peer problem-solving.

    Elite Networking

    Build high-value partnerships with a niche global audience in the heart of the Boston

    Meet Our Expert Speakers

    RODNEY EMERSON

    Sandoz

    TOM CROCE

    Jazz Pharmaceuticals

    SHANTHY KRISHNARAJAH

    Johnson & Johnson

    JOAQUIN MOULD

    CSL Seqirus

    DIEGO CORTINA DE LA FUENTE

    Takeda

    NADIA TANTSYURA

    Bristol Myers Squibb

    JAMIE GROSSMAN

    Bayer

    SUSANA GUITAR

    Organon

    RYAN COELHO

    Zoetis

    MELISSA HAGAN

    BeOne Medicines

    ADAM KUNDZEWICZ

    Boehringer Ingelheim

    OMAR ALI

    Verpora

    JIE ZHANG

    CSL

    ROSALIND DAVIS

    CSL Vifor

    BOXIONG TANG

    Ascentage Pharma

    DINAKARAN BALASUBRAMANIAN

    Dr. Reddy’s Laboratories

    ANKA EHRHARDT

    Merck

    RAHUL SHENOLIKAR

    AstraZeneca

    YAOZHU (JULIETTE) CHEN

    Astrazeneca

    HEATHER LEIGH FLANNERY

    AI MINDSystems Foundation

    STEPHEN FRAMIL

    Ai1Y

    CHERYL ROCHE ALEXANDER

    UCB (Former)

    AYESHA AZAM

    Avalere Health

    PETER BARSCHDORFF

    Deallus

    ASHLEY JAKSA

    Target RWE

    OUR EVENT SCHEDULE

    09:00 – Chairperson Opening Remarks

    PETER BARSCHDORFF

    Deallus

    09:20 – Welcome Address & Opening Remarks

    PAYER PRICING RECKONING

    09:10 – Keynote Address - Payer Access Diaries: Theatre of MFN Price Negotiations, CMS Drug Price Negotiations and the Rare Disease Reckoning

    There is a seismic shift occurring in how the world’s governments and payers value.

    Innovative medicines and pricing dynamics. The rules of engagement for drug price negotiations have been fundamentally rewritten—not just in Washington, D.C., but in every major market across the globe.

    In this keynote, we pull back the curtain on the “Payer Access Diaries.” These are the unfiltered, behind-the-scenes accounts of global payer negotiations from the last 18 months. These case studies come directly from the source: anonymized perspectives from the payer network, narrating the specific
    strategies and renewed fervor they are bringing to the table when it comes to new drug launches, indication & lifecycle management and negotiation strategies that effect net price protection.

    Keynote Themes

    • The CMS Watershed: A deep dive into the US drug price negotiation landscape, how CMS is negotiating and its ripple effects on global innovation
    • The Rare Disease Bubble: Analyzing the “Burst Phenomena” and why the industry’s safest haven is becoming its most volatile battleground.
    • Payer Negotiation Revelations: Examining the specific negotiation strategies deployed in the context of MFN and how “value” is being redefined in real-time.

    “These payer accounts won’t just inform your strategy; they will change your perspective on the future of the industry & will stay with you long after the conference ends.”

    OMAR ALI

    Verpora

    VINEET SINGH

    CSL Behring

    10:10 – Topic TBC

    For sponsorship opportunities please contact
    info.uk@virtueinsight.com

    JASON BRYANT

    ArisGlobal

    10:40 – Morning Coffee/Tea & Networking

    UNLOCKING MARKET ACCESS

    11:10 – Keynote Panel Discussion: The New Pricing Playbook: Winning market access with winning pricing strategies in global Pharma

    • Key shifts shaping pharma access globally.
    • Aligning pricing with payer, provider, and patient needs.
    • Adapting pricing across regions and income levels.
    • Innovative Contracting – Exploring risk-sharing and out come-based deals.
    • Pricing approaches for access in developing markets.
    • Future Outlook: Best practices and trends in access-driven pricing.
    • Staying ahead in the race – Update on pricing and market access in USA, EU & RoW
    • Implications for companies – What to Prepare for future

    Moderator

    PETER BARSCHDORFF

    Deallus

    Panellists

    RODNEY EMERSON

    Sandoz

    SUSANA GUITAR

    Organon

    RAHUL SHENOLIKAR

    AstraZeneca

    ADAM KUNDZEWICZ

    Boehringer Ingelheim

    RWD / RWE

    12:00 – Topic TBC

    For sponsorship opportunities please contact
    info.uk@virtueinsight.com

    JULIE BARBERIO

    Sanofi

    12:30 – Networking luncheon

    PUTTING PATIENTS FIRST

    13:30 – Panel Discussion with experts: Beyond Value: Advancing Access, Value & Collaboration through patient-centric innovation. Patient-Centric strategies for faster market access

    Moderator

    ANKA EHRHARDT

    Merck

    Panellists

    TOM CROCE

    Jazz Pharmaceuticals

    SHANTHY KRISHNARAJAH

    Johnson & Johnson

    YAOZHU (JULIETTE) CHEN

    AstraZeneca

    ADAM KUNDZEWICZ

    Boehringer Ingelheim

    FROM DATA TO DECISIONS

    14:20 – Panel Discussion with experts: Unlocking market access with RWE. The new currency for market access. Turning outcomes into opportunity

    Moderator

    AYESHA AZAM

    Avalere Health

    Panellists

    MELISSA HAGAN

    BeOne Medicines

    JIE ZHANG

    CSL

    ASHLEY JAKSA

    Target RWE

    ADAM KUNDZEWICZ

    Boehringer Ingelheim

    15:10 – The Fifth Payer”: Restructuring PRMA & Radically Scaling U.S. Direct‑to‑Patient (DTP) Business Models in the Emerging Data & AI Economy

    • The Fifth Payer is the first new U.S. payer category since the 1960s: an economic innovation that reduces drug pricing complexity while improving and scaling pharma DTP business models.
    • It’s design structurally removes fundamental PRMA risks—e.g., post‑indication formulary access blockades and automated denials of legitimate claims—via new incentive alignment, governance, guardrails, hyper‑personalization, verifiable ground‑truth data, decentralized registries, and advanced translational sciences.
    • Universal Data Income and massively multilateral VBAs reshape equitable access, protocol adherence, and SDoH‑driven outcomes by converting patients, caregivers, communities, and providers into compensated partners producing FDA ‘auditable on‑demand’ RWE.
    • PRMA leaders’ pre-competitive, shared-TA collaboration, including with advocacy groups that will connect patients to Fifth Payer public‑privat e utility infrastructures, enables upside next fiscal year and shapes the new market structure before it solidifies.

    HEATHER LEIGH FLANNERY

    AI MINDSystems Foundation

    15:40 – Afternoon Tea/Coffee & Networking

    COLLABRATIVE BREAKOUT SESSIONS

    16:10 – The round table series

    Chairperson for all tables

    PETER BARSCHDORFF

    Deallus

    We have curated 6 distinct roundtable topics, each led by 2 table speakers. The session is designed for maximum cross-pollination of ideas.

    The Selection: Look at the table numbers and topics listed below. Choose the theme most relevant to your interest.

    The Format: Each table will host a focused, 60 minute-deep dive.

    The Flow: Take a seat at your first chosen table. The table speakers will kick off with a brief prompt followed by an open-floor discussion. You have the option to stay put to go deeper or rotate to a different table to gain a new perspective.

    Participation Guidelines

    Lean In: These sessions thrive on your input. If you are comfortable,
    feel free to discuss on your “work-in-progress” thoughts.

    Keep it Brief: With limited time, aim for “concise contributions” to ensure everyone at the table has a voice.

    Connect: Keep your business cards or digital QR codes ready—these tables are where the best partnerships begin.

    Note: Seating is first-come, first-served. If a table is full, we encourage you to explore your second-choice topic—you might find an unexpected insight!

    Table 1 – Technology & Innovation – AI & Data-Driven
    Market Access — Transforming Pricing and
    Reimbursement Through Technology

    Leveraging AI for pricing optimization and launch sequencing. Integrating real-world data (RWD) to strengthen market access decisions

    Table Speakers / Leaders

    HEATHER LEIGH FLANNERY

    AI MINDSystems Foundation

    RYAN COELHO

    Zoetis

    Table 2 – Market Access & Reimbursement Pathways

    HTA strategy and submissions. Payer negotiation approaches. Early access programs. Overcoming access barriers

    Table Speakers / Leaders

    BOXIONG TANG

    Ascentage Pharma

    Table 3 – Innovative Contracting & Value-Based
    Agreements

    How are they negotiated, deployed & operationalised? how terms should be negotiated?

    Table Speakers / Leaders

    OMAR ALI

    Verpora

    Table 4 – Government Contracting, Pricing and Reporting

    State Drug Price Transparency & Reporting: State-By-State Review of Legal Requirements and Operational Challenges

    Table Speakers / Leaders

    ROSALIND DAVIS

    CSL Vifor

    Table 5 – Key Regulatory and Legal Developments

    IRA implementation and litigation. Discussion of government efforts and what is the way forward?

    Table Speakers / Leaders

    MANJIRI NIRGUDKAR

    Bristol-Myers Squibb

    14:50 - Re-imagining Dossier Authoring: From Manual Compilation to AI-Assisted Authoring and Lifecycle Management

    • AI-driven automation in dossier creation: Transition from time-consuming manual compilation to intelligent automation where AI tools structure, draft, and validate regulatory dossiers using pre-designed templates as per ICH guidelines and real-time data processing.
    • Enhanced compliance and efficiency: AI-assisted authoring ensures alignment with global regulatory standards (e.g., EMA, USFDA, CDSCO) by auto-updating changes in guidance and improving accuracy, traceability, and submission timelines.
    • Lifecycle intelligence and version management: Integrating AI into the dossier lifecycle enables continuous monitoring, smart version control, and predictive updates across product changes, fostering a fully connected regulatory ecosystem.

    MANASA KASIVAJJULA

    CEO and Co-Founder

    DeepForrest.ai (A CtrlS Company)

    17:10 – Closing remarks by chairperson and End of day 01
    conference

    17:15 – Networking Drinks

    09:20 – Chairperson Opening Remarks

    PETER BARSCHDORFF

    Deallus

    09:20 – Welcome Address & Opening Remarks

    HTA

    09:30 – New Developments and Trends of Heath Technology Assessment (HTA) Around World

    • New development of HTA in EU, US and around the world
    • Reimbursement and regulatory agencies are collaborating and bringing value-based decisions.
    • Updates of EU’s new HTA Regulation, Joint Clinical Assessment (JCA) utilize the Population, Intervention, Comparator, and Outcome (PICO) framework to define the scope of health technology’s evaluation.
    • Incorporating market access and HEOR evidence generations into pricing and reimbursement strategy
    • Developing successful market access, pricing, and reimbursement strategies. Maximize the access of new products to patients

    BOXIONG TANG

    Ascentage Pharma

    PAYER’S PERSPECTIVE

    10:10 – Payer’s perspective – What are they looking for?

    • Embracing payer expectations by introducing them early in product development
    • Pricing and reimbursement policies in the light of the financial crisis
    • How should be the collaboration with payers?
    • Full-filling HTA requirements and demonstrating value to payers
    • Understand payer preferences on patient pathway optimization
    • Detect and develop solutions to co-create incremental value with external stakeholders including payers

    AMIT JAIN

    Ultragenic Research and Technologies

    10:40 – Morning Coffee/Tea & Networking

    REGULATIONS – POLICY TO OPPORTUNITY

    11:10 – Keynote Panel Discussion with experts: Regulatory - New Rules, New Strategies: Winning under new rules: Market Access strategies for a shifting landscape

    Moderator

    OMAR ALI

    Verpora

    Panellists

    DINAKARAN BALASUBRAMANIAN

    Dr. Reddy’s Laboratories

    OBULESH MEDIKURTHI

    Menarini Stemline

    12:00– Solution Provider Presentation

    For sponsorship opportunities please contact
    info.uk@virtueinsight.com

    SHEFALI JOBANPUTRA

    Takeda

    12:30 – Networking luncheon

    TECH ENABLED PRMA

    13:30 - Panel Discussion with experts: The Digital future of market access: AI, Data, and Tech-Enabled pricing strategies. The new tech playbook for market access

    Moderator

    HEATHER LEIGH FLANNERY

    AI MINDSystems Foundation

    Panellists

    NADIA TANTSYURA

    Bristol Myers Squibb

    STEPHEN FRAMIL

    Ai1Y

    COLLABORATING FOR ACCESS

    14:20 – Keynote Panel Discussion: Stronger Together: Bridging industry, payers, and patients for better access. Powering access through collaboration

    Moderator

    CHERYL ROCHE ALEXANDER

    UCB (Former)

    Panellists

    JAMIE GROSSMAN

    Bayer

    JOAQUIN MOULD

    CSL Seqirus

    DIEGO CORTINA DE LA FUENTE

    Takeda

    NINA TEO

    Alnylam Pharmaceuticals

    15:10 – Chairperson’s closing remarks and end of conference

    15:15 – Afternoon Tea/Coffee & End of the conference

    Our Partners

    “We extend our sincere gratitude to the following organizations for their vital role in advancing the future of global drug safety. Their generous support, technical expertise, and dedication are the driving force behind the success of the 10th Annual Pharma Pricing, Reimbursement & Market Access USA 2026 summit. Together, we are fostering the innovation and collaboration needed to safeguard patients worldwide.”

    Title Partner

    Key Partners

    Associate Partners

    Thought Leader

    Lanyard Partner

    Event Venue

    Wyndham Boston Beacon Hill
    Philadelphia
    USA
    +1 617-742-7630

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    Access to view and connect with other attendees through our mobile app will be enabled closer to the conference date.

    Bookings

    Super Early Bird Price

    1 Delegate

    ( Valid until 10 July 2026 )

    $ 899

    All-Access Pass – 1 Person
    Strategic Coverage – Single Perspective
    Networking Platform – Full Access
    Innovation Insights – from global industry leaders
    Digital Resource Hub – Included
    Professional Certificate – 1 Certificate
    Best For – Solo Professionals

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    Super Early Bird Price

    3 Delegates (3 for 2)

    Bring the whole team and save $ 899 instantly

    ( Valid until 10 July 2026 )

    $ 1798

    All-Access Pass – 3 People
    Strategic Coverage – Divide & Conquer All Sessions
    Networking Platform – Full Access for the Entire Team
    Innovation Insights – from global industry leaders
    Digital Resource Hub – Included
    Professional Certificate – 3 Certificates
    Best For – Corporate Teams & Decision Makers

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    Accommodation

    We have secured special room rates for our conference participants who wish to stay at the conference venue hotel “Wyndham Boston Beacon Hill Hotel” during the conference dates.

    Once you confirm your participation, our operations team will share the room reservation details along with the booking deadline and the special rates we’ve arranged.

    Event Testimonials

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    Block 3, 86 Coombe Road
    Croydon CR0 5RA
    London, UK

    Asia

    Plot No – 07 – 2nd Floor
    Ekambaram Industrial Estate
    Alapakkam, Porur Chennai,
    India – 600 116

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